I’m all for contextual advertising. I think it’s a great method of matching buyer and seller. Google’s sponsored links are a great way to target business. So you can understand why I got a little offended by the latest sponsored link in my Gmail account. I know it’s been a long winter and I’ve grown some additional “cold weather protection” but it’s a little disheartening when you see this:

I just got that extra push to get to the gym today