Amazon is in the early stages of revealing their new design. According to their website:

“We traveled around the world, inviting customers like you to come and try out the new features and design. We listened to their feedback and made changes based on their opinions. Then we asked more customers for their advice, and we made more changes from their feedback. The design you see today reflects the input of many real-life customers of our U.S. and international websites.”

Original Web Design

Amazon’s traditional tabbed navigation

It’s nice to hear they listened to their customers, they sure don’t have a shortage of those.

It’s interesting to note, Amazon was the site that made “tabbed navigation” so popular. With their new design they’ve changed the navigation scheme to primarily left navigation.

Perhaps they read Jacob Nielsen’s latest post